Whole Life

Whole Life products are permanent insurance plans that offer level coverage at a guaranteed level premium structure for your lifetime.  There can be an increasing death benefit that is dependent on level of premium deposits and dividend performance.  Insurers dividend performance is based on: mortality costs, return on investment and expenses on operation of corporation.
The contract has the flexibility to use future dividends to pay ongoing premiums, but this is not a lifetime guarantee, as dividends fluctuate.  Dividends can also be applied to acquire additional increase in death benefit through PAID-UP dividend options.
The Insurance Company does the internal investments within your Whole Life policy.
Each Company has products that appear similar but vary greatly in the details.  The premium is a small factor in your decision as an expert should help you to make sure you are comparing “apples” to “apples” not to an “orange”.